Onesies fly high in the style stakes

In a first for the airline industry, Virgin Atlantic has collaborated with OnePiece, the original onesie designers, for trial a limited edition OnePiece onesie for Upper Class passengers. Modelled by English model, Amber Le Bon, the onesie is set to become a must have for bedtimeglamour and will  be available from mid-June for a thousand passengers travelling on selected night flights across Virgin Atlantic’s long haul network. The bespoke onesie blendsVirgin Atlantic’s rock n’ roll spirit with design expertise from OnePiece to offer unrivalled comfort for sky-high slumber.

Amber Le Bon, daughter of Simon Le Bon, music legend and supermodel Yasmin, was the perfect choice to model the onesie with her British, rock n’ roll and fashion roots perfectly complimenting the spirit of Virgin Atlantic and OnePiece. The new Virgin Atlantic onesie is simple and chic in an ever fashionable blackcolour way with a cheeky slogan, “sleepy head” on the back. Designed as a fashionable yet fun alternative to the popular Virgin Atlantic Upper Class sleep suit, passengers will be able to enjoy maximum comfort when flying.

Explaining the rationale behind the innovation, Fay Burgin, head of Global Public Relations, Virgin Atlantic, comments: “We are passionate about new innovations such as bringing our Upper Class passengers the first ever airline onesie. OnePiece onesies are the original and best and our design teams have been working tirelessly to create a onesie that offers the perfect combination for a satisfying slumber on one of the longest, fully flat, beds in business class.”

 “As someone who travels a lot I know how important it is to feel comfortable when heading to the skies. The new Virgin Atlantic onesie is comfortable yet stylish- the perfect combination for long haul travel. As well as wearing my OnePiece onesie on the plane, I am looking forward to keeping comfy at home in it too”, Amber Le Bon says.

The limited edition, unisex onesie will be available for Virgin Atlantic Upper Class passengers to wear on board selected flights from mid-June and passengers will be free to take their onesie with them to enjoy in the comfort of their own home.

For details on Virgin Atlantic flights go to: www.virginatlantic.com

 Facts of the innovation

*It is the first ever airline onesie modelled by Amber Le Bon for Virgin Atlantic.

*Virgin Atlantic collaborates with OnePiece, original Norwegian onesie designers, to launch the first ever airline onesie.

*Amber Le Bon, UK fashion model, models the limited edition onesie.

*Onesies will be available for Upper Class passengers to wear on selected night flights from mid-June.