As travellers adapt and social interactions slowly return to normalcy, Wakanow, the largest online travel agency in Africa, has once again taken the lead by opening up an experience centre in Lekki, Lagos, as it positions to deliver an unparalleled immersive travel experience in a warm and relaxing atmosphere.

The COVID-19 pandemic heavily impacted the travel and tourism industry, particularly in 2020 at the peak of global lockdowns with most countries closing their borders to non-essential travel, forcing airlines to heavily reduce capacity globally.

Wakanow was able to scale through this period due to the hybrid model of being an offline and online agency, further solidified by the massive investment it has made in technology over the years enabling business sustainability through the pandemic.

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During this same period, Wakanow was the only travel agency running 24/7 customer service centre operations which enabled it to take care of teeming customers during the upheaval in flight operations.

“Wakanow was able to weather the pandemic storm due to its innovative approach in the development of new complementary products and the unwavering commitment of the staff to the customer which has paid off hugely in customer retention and service uptake in the wake of travel restrictions,” said Bayo Adedeji, Wakanow CEO.

2021 has seen the resurgence of interest and demand in travel, with airlines steadily increasing capacity offered to Nigeria and even the launch of new domestic and international airlines.

Wakanow is positioned to continue supporting its customers across all channels with their travel needs as travel demand resurges and are now closer to their customers in the heart of Lekki with the state-of-the-art travel experience centre.

The event drew stakeholders from local and international airlines and other Nigerian travel enthusiasts.

“Wakanow is an online travel agency also with extensive offline presence with over 30 travel centers across Nigeria, Ghana & Dubai. We meet our customers’ travel needs across multiple touchpoints, wherever they are,” said Adenike Macaulay, chief commercial officer.

“We continue to expand our product portfolio & service offering as we aim to be their indispensable and trusted travel companion, exciting them with travel deals, packages, and services that are unobtainable elsewhere,” Macaulay said.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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