LSF PR shines at 2021 SABRE awards, with three wins

LSF PR, a leading Pan-African PR agency, has announced multiple wins at the 2021 edition of the SABRE Awards, which held virtually in May 2021.

The SABRE awards is a global PR award program, established to recognize the best public relations work from across the world.

LSF PR won the SABRE Africa awards for Superior Achievement in Brand-Building, Best PR campaign in West Africa, and was also awarded winner in the Mining and Extractive Industries category.

The agency also received two Certificates of Excellence for Outstanding Campaign in West Africa and Special Events/Sponsorships. The agency was shortlisted as a finalist in the Energy and Natural Resources Category alongside agency counterparts across Europe, Middle East and Africa (SABRE EMEA).

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This year makes it the fourth in a row where LSF PR has bagged awards at one of the world’s largest PR Awards. Last year, the agency won two Gold Awards for Financial Communications and Sponsorship. In 2019, LSF PR also won four awards, being named finalist in the Platinum category (Africa), and winner in the Diamond category (EMEA), for its noteworthy brand-building campaign.

Speaking on the achievement, Bidemi Zakariyau Akande, Founder & CEO of LSF PR said “It is a true honour for us to be recognized for the high-value work that we do. Despite the unique challenges that came with the global COVID-19 pandemic, we continued to push the boundaries to ensure that we executed only the best of campaigns to drive deep impact for our clients. These award wins represent our continued commitment to excellence, diligence, and breaking frontiers regardless of any given situation.”

“I am incredibly proud of this accomplishment, but more importantly proud of my team members whose tireless dedication greatly impacted this win. We will continue to strive to deliver excellence to all our clients,” she added.

LSF PR is a full-service public relations firm with core competencies in corporate communications and consumer brands, representing local and global brands across the entire African continent and UAE.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.