Fidelity Bank rewards 62 SWEETA account holders to celebrates children’s day

Fidelity Bank remains committed to putting smiles on its customers’ faces by enriching their lives through its ongoing savings loyalty program. To mark this year’s Children’s Day, the bank doled out N150, 000 to 62 Sweet Account (SWEETA) holders across the country, a whopping total of N9.3 million. As part of its efforts to deepen customer engagement, the bank readjusted its approach with respect to the loyalty scheme.

Under the auspices of the loyalty scheme, the bank presented cheques to the beneficiaries of the loyalty scheme at various children’s events organised by Bounty Kiddies Bites and Event, Katsina; Zeelove Event Management; Pamvilla Primary and Secondary School; Refiner School; Ilupeju Junior and Senior Secondary School; Orphanage Home, IDP camp throughout Katsina, Niger, Abuja, Lagos, and so on.

Commenting on this initiative, Nneka OnyealiIkpe, CEO, pointed out that all round quality education remains a strong anchor in raising tomorrow’s children and breeding exceptional children who can compete globally. “This is why we have decided to contribute our quota as a bank by offering school fees support to select Nigerian children.

Onyeali-ikpe urged wellmeaning Nigerians and corporate entities operating in the country to continue to support positive causes that would ensure a secure future for children. In the same vein, Richard Madiebo, head of product development, encouraged prospective and existing customers to open SWEETA accounts for their children and wards to participate in this initiative.

It is worthy to note that the bank has given out N4.1bn to 10,280 customers (7,367 FPSS & 2,913 SWEETA) from the inception of the loyalty scheme to date. In keeping to its promise of rewarding N500,000 “extra income” and N150,000 “School Fees Support” to all active FPSS and SWEETA holders every quarter, the bank conducted random electronic selection of the loyalty beneficiaries across regional banks/ branches for quarter ended March 31, 2021.

Hope Moses-Ashike

Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.