Phillips Consulting applauds Dana, Ibom Air codeshare initiative

Phillips Consulting has commended Dana Air and Ibom Air on its game-changing collaborative service that birthed the launch of the first-ever domestic airline codeshare agreement.

The partnership, referred to as the Dana-Ibom Air Alliance, was signed at the corporate headquarters of Ibom Air, at the Victor Attah International Airport Uyo, on Friday, May 21, 2021. This business agreement is a significant milestone for the aviation industry and will enable growth in the sector.

With this unique partnership, both airlines jointly offer flights to common destinations while operating services to destinations, not within each airline’s regular routes. By doing so, both airlines expand their market presence and competitive footprint in the interest of the flying public.

Speaking about the initiative, Joshua Ademuwagun, head of advisory/senior managing consultant, People Transformation, pcl, stated, “This is a laudable achievement not only for Ibom Air and Dana Air but for the Nigerian Aviation Industry.

“Again, Ibom Air has redefined the status quo and taken a crucial step with Dana Air to carve its name in the annals of Nigerian history by being the first two airlines to initiate this kind of arrangement in the country. In alignment with what Rob Taiwo (MD, pcl.) would always say, we are glad to be part of the growth journey of a forward-thinking brand like Ibom Air.”

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Olawanle Moronkeji, associate partner, People Transformation at pcl, also excited about the milestone, shared his thoughts. In his words, “This is a scaling up in the redefinition of the aviation sector in Nigeria. Both Ibom Air and Dana Air have shown passion and commitment to excellence.”

Leveraging pcl.’s agile people-focused delivery approach, Ibom Air has developed a fit-for-purpose and executable roadmap that involves people, culture, process (customer service and finance), systems and technology.

As a direct result of the project outcomes, Ibom Air is further enabled to deliver on its promise of Schedule Reliability, On-time Departures and Service Excellence.

The codeshare agreement is a laudable one and has reinforced pcl.’s agile approach to problem-solving and commitment to transforming possibilities.

The codeshare alliance will commence full service in June 2021.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.