Popular fashion enthusiast, Noble Igwe, has clinched yet another ambassadorial deal with a leading fashion brand in Nigeria, ‘Wear It All Luxury’, where he was named the social media influencer of the top brand.

Announcing the deal, CEO of the brand, Sodiq Babatunde Rufai, through a statement made available said that the choice of Noble Igwe as the new face of the luxury brand is as a result of his good fashion sense and reputable character.

“We look forward to getting great value for this collaboration and an increase business growth for Wear It All Luxury and most importantly further positioning the brand in the face of the global world at large,” Rufai said.

With over 10 years of existence in the fashion business, ‘Wear It All’ boasts of quality unisex outfits and is a house to many top entertainment and sport personalities.

Expressing his delight as the new face of the luxury brand, Noble Igwe expressed gratitude to the management of Wear It All Luxury for their belief in his personality.

“I am very grateful to be working with the Wear it All brand as its ambassador. I am looking forward to making vital and profitable changes, and bringing my personality to mix with your brand, so as to achieve an amazing result,” Igwe said.

“Thank you for the opportunity you have given to me to work with you. I promise to bring my best forward, to do my very best to promote your service, and put in all efforts to ensure people accept you as their number one boutique in Lagos and Nigeria. I look forward to an amazing working experience with you,” he said.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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