Hawaii Nigeria unveils BBNaija's Mercy, Venita, actress Alakija as ambassadors

Hawaii Nigeria Soap, a product of Evans Industry has unveiled Big Brother Naija season 4 winner Mercy Eke, alongside fellow housemate – Venita Akpofure and actress, Sophie Alakija as brand ambassadors.

For the official unveiling, the brand had planned a larger-than-life event but due to the ongoing pandemic, plans were put on hold.

To reiterate the brand’s progressiveness and adaptability, announcements were made virtually via Instagram Live.

This drew a large number of people who were excited about the new ambassadors.

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The unveiling progressed into an interactive session between the audience and the brand ambassadors.
Celebrities, including Mike Edwards a BBNaija Season 4 ex-housemate joined in the interactive session.

The brand further emphasized its commitment towards delivering quality to consumers.

Speculations reveal that plans to send the newly unveiled ambassadors to Hawaii next year are underway.

Hawaii Soap, a product of Evans Industry, Nigeria has built a one-of-a-kind reputation in Nigeria, with a strong cult of followers who are drawn to its products.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.