Cititrust Group Nigeria Operations launches culture transformation journey in Lagos -

From left: Mr Charles Olaluwoye, Managing Director, Core Capital Limited; Mr. Ikechukwu Peter, Country Chief Executive, Cititrust Nigeria Operations; Joy Samuel-Ogbogoro, Managing Director, First Guaranty Healthcare Limited and Mr. Jeff Ejemai, Managing Director, First Options Microfinance Bank, at the launch of the company's 'Culture Transformation Journey', in Lagos, on Friday June 19

Cititrust Group Nigeria, a leading financial services group in Nigeria, has launched her culture transformation journey aimed at delivering excellent service and world-class customer experience.

The ceremony, which took place at Cititrust Nigeria Operations’ Country office in Lagos on Friday, June 19, attracted notable figures in the nation’s banking and financial service industry.

Speaking at the ceremony, Ikechukwu Peter, country Chief Executive of Cititrust Nigeria operations’, said the company as a global brand is “committed to promoting the culture of excellent service delivery to its teeming customers across its seven subsidiaries within Nigeria.”

He listed the Group’s subsidiaries to include, Core Capital Limited, First Option Microfinance Bank Limited, Omoluabi Mortgage Bank Plc, Bermuda Forex BDC Ltd, First Guaranty Healthcare Ltd, CDP Insurance Brokers Ltd, and Atlas Portfolio Ltd.

According to him, those who have had dealings with any of the subsidiaries would readily attest to their unfailing commitment to excellent service delivery.

“Our desire is to take these values of excellent service delivery and world-class customer experience Cititrust is known for to a whole new level, by transforming it from just being a business practice into a way of life,” Ikechukwu said.

He added that one of the ideologies in Cititrust is that the customer is the live wire of any business and that Nigerian customers deserve the best and must always demand the best from their service providers, not only in the finance sector but across all other sectors of the economy”.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.