Opera Ads releases new ad units to improve online businesses interaction with customers

Opera Ads, a fast-growing online advertising platform that seamlessly integrate into the Opera product portfolio, has launched new ad units to help Nigerian advertisers increase engagement with their target audiences and maximise the performance of their online campaigns.

Traditional online advertising involves marketers redirecting users to a landing page where they need to navigate a number of clicks to reach a call- to-action button for what they need. The action buttons are often not integrated with apps or phone functions.

However, the new ad units in Opera are seamlessly integrated with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user.

This, however, means that people no longer need to remember phone numbers or copy and paste email addresses or annoying codes to get the information or service they need.

Read also: Opera launches news hub

These ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger and allow interaction through formats like, USSD, SMS messaging, or via phone calls.

“Opera Ads is changing the digital landscape of mobile advertisement within Opera’s key markets,”

“The new ad units are unique to the mobile ad ecosystem, and provide access to Opera’s massive user base of more than 350 million users,” Per Wetterdal, VP of global Business development at Opera said.

Iwok Iniobong

With years of experience in Nigerian journalism, Iniobong Iwok has built a reputation for deep political insight, compelling storytelling, and consistent, fact-driven reporting. Over the years, he has gained extensive experience reporting and writing incisive political analysis. Iniobong has interviewed key political figures across Nigeria and covered major national events, including the 2019 and 2023 general elections. A versatile journalist, he also has strong experience in education reporting and sector analysis. His work reflects a deep commitment to good governance and public accountability. Iniobong holds a B.Sc. in Sociology from the University of Ilorin and an M.Sc. in Sociology (Development Specialisation) from Lagos State University.