• Friday, March 29, 2024
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Dele Fajemirokun’s book advances enterprise culture in Nigeria

Dele Fajemirokun’s book advances enterprise culture in Nigeria

Entrepreneur and business mogul with hands on different sectors of the economy including insurance, pensions, hospitality, security among others, Dele Fajemirokun, has launched a book titled: “The Making of Me: The Odyssey in Business,” which analysts say advances enterprise culture in Nigeria.

The book, which is his autobiography, is a personal account of Fajemirokun’s grass to grace story, which provides highlights on his humble beginnings and family background, and his journey through life in business and his various accomplishments till date.
Also the book, which provides solutions to business and foundation for entrepreneurship, contains strategic ways to achieve success in business and serves as resource materials for future generations of businessmen and women.

Fajemirokun in his welcome remark during the book launch in Lagos said he wrote the book to record those things he involved in during his lifetime as well as share his experiences for the benefits of future generations.
“What happens in the field is different from the theories we learnt in the classroom, and that is the real essence of this book,” he said.
While speaking on the secret of his success he said, “I have never been afraid of falling down but you can never meet me down because falling down is not a failure but staying down is the failure.”

“I developed a survivalist spirit very early on in life as a result of the special upbringing my father gave me, something that he did not do for his other children. All my life I have been a survivalist – a fighter and this has been the hallmark of my existence,” he said.
He advised entrepreneurs and those in business against procrastination and also gave a personal view on how attitude could either grow or destroy business.
He said there are many ways to be successful in business without being fraudulent and called on those in business to be truthful.

Adebayo Williams, reviewer of the book who themed his review “Business Genius and Enabling Factors: The Making of Me: My Odyssey in Business,” said the autobiography was a rich compilation of Fajemirokun’s sojourn in the world of Nigeria’s entrepreneurship and boardroom politics.
He said the book provides answers to so many frequently asked questions in the business world and other spheres of life, describing the author of the book as a “genius,” whose hands, he said, turn everything he touches into gold.

According to Williams, the book provides answers to questions such as why entrepreneurs are rare in Nigeria. Why we find it difficult to grow business and record success in Nigeria and the strategic ways of making a difference in business, among others.
He said the book also focuses on why the author succeeds where others fail; explaining how he applied the power of positive deviant as a businessman.
The author also examines why successful business in Nigeria do not last beyond the first generation, comparing same with what is obtainable in the developed climes such as the USA, UK, among others.