Prolight + Sound to boost sectors’ contribution to Nigeria’s economy

Ahead of the second edition of Prolight + Sound coming up in Dubai next month, Omon Itoya –Abanokwu, Country Representative for Messe Frankfurt, who heads, Exhibition and Trade FairLimited, has said, Nigeria’s economy will see a boost if the prospects of emerging sectors such as the light and sound are proritised.

Considering growing demand for audiovisual technology to meet budding events, cultural, tourism and sporting industries, Itoya –Abanokwu said the trade fair, which holds from   17   –   19  October  2017   could offer   Nigeria’s  economy  leapfrog   as   it recovers from downturn.

While Africa and Middle East are world’s fastest growing market for audiovisual with the sector hitting $5 billion in 2016, Itoya –Abanokwu said the Prolight + Sound Middle East presents great prospects for players in Nigeria to expand their .

The inaugural edition of Prolight + Sound Middle East featured 37exhibitors from 11 countries representing more  than 120 brands, while more than1,577 trade visitors from 50 countries passed through the buzzing hall at the DubaiInternational Convention and Exhibition Centre.

“The event is a must for stakeholders, who want to grow their business because it presents   stunning   opportunities   to   expand   business   and   network   in   the   MENAregion,” she said.

The event would feature products groups such as theatre, studio, auditorium, club, disco   and   stage   lighting,   Trussing   and   rigging   systems,   stage   technology,   stage machinery,   lasers   and   special   effects   as   well   as   audio,   visual,   data   conferencing equipment,   cables,   controllers,   connectors,   switchers,   communication   systems, monitoring systems, audio networking, audio visual systems and technologies, the organisers said.

It would also showcases TV and media technology, digital signage, video walls, LED and Display systems, projection systems and technology, lighting control and automation.

According to the company, sound and entertainment products such as portable sound,   concert   sound,   installed   sound,   PA   systems,   Amplifiers,   Microphones, headphones, line arrays, DJ equipment, mixers, consoles, players, controllers, sound reinforcement would also debut at the three days event.

 

IFEOMA OKEKE