TBWA urges SMEs to approach business growth through product branding, marketing

Kelechi Nwosu, Managing Director, TBWA Concept has called on the SMEs in the country to adopt the techniques that would make them grow through branding and marketing or face crashing. Nwosu made this call during the SME breakfast hosted by TBWA Concept recently in Lagos with the theme “Growing SMEs through Brands and Marketing.”

He advised that the SMEs should endeavor to cave niche for themselves, adding that they should be branded distinctly as this would entice consumers to go for their products.

According to him, “My mission is brands evangelism, it is how SMEs would use branding to advance the growth. It is about capturing the market through brand loyalty. He noted that 96 per cent of businesses in Nigeria are SMEs, noting that they contribute 48 percent of the country’s GDP.

He said; “The relationship is to see how we can collaborate with Aba SMEs with branding that meets international standard. Aba is the Japan of Africa, the city of hard work.”

Nwosu explained; “Brand has  a bundle of benefit to the owner, purpose, proposition, personality and positioning is required in branding. A brand is the memory, the stories, and the experience the consumer has with you. When people experience your brand, they come up with the preposition that your brand is different. Apple is a success because of its exceptionality in branding”.

Earlier in his welcome address, Osibo Imhoitsike, Business Director, TBWA stated that the company provides marketing network for global products, adding that teaching SMEs to drive growth through branding, marketing and social media networks was part of its obligations.

 

Daniel Obi