Stanbic IBTC Trustees launches campaign for awareness on estate planning

Stanbic IBTC Trustees Limited, a member of Stanbic IBTC Holdings PLC., has launched a nationwide marketing campaign to heighten awareness among Nigerians on the desirability and beauty of leaving a lasting legacy. The campaign seeks to increase knowledge and education of Nigerians about estate planning.

The campaign, themed “Stanbic IBTC Legacee”, urges Nigerians to leave a legacy that counts by embracing a culture that ensures the uncomplicated acquisition of assets and seamless distribution of such assets to cherished ones.

Binta Max-Gbinije, chief executive, Stanbic IBTC Trustees Limited speaking in Lagos, stated that in the same manner that people look after themselves, a much more enduring legacy is to also look out for others, be they parents or children, father and mother, siblings, relations, the family, community and country.

Referencing the African culture as one characterized by bond and affinity, Max-Gbinije said long after an individual has passed away, a memorable way of remembering him is the legacy left behind and its benefit to other members of the community, especially the family. This, she said, is what makes estate planning imperative, not just by wealthy people, but everyone else, regardless of their social and financial clout or intricate familial affairs.

“This awareness campaign is part of our duty and mission to enlighten the public on issues around having a positive legacy. This is not a brand promotion, but a concerted effort at drawing attention to the strategic role of estate planning in the seamless transfer of assets. This practice is essential for the overall orderly development of society,” Max-Gbinije stated. By having an enduring legacy, the values and ideals important to the individual would likely be maintained, she said.

 

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