Dufil prima end of year programme benefits 100,000 younger generation consumers

Dufil Prima Foods Plc, makers of Nigeria’s leading noodle brand, Indomie instant noodles as part of its annual end of the year programme hosted over a hundred thousand kids from different parts of the country to a fun filled end-of-the-year party at different amusement Parks across the nation.

Amber Yadav, Brand Manager, Indomie while speaking at the event held at Apapa Amusement park said that with the festive season at hand the company as a socially responsible company have taken it as a duty to continuously promote activities such as this which no doubt has a huge impact on the emotional, health and psychological wellbeing of the child who happen to also be loyal consumers of the brand.

Yadav observe that at this festive period, not all parents would have the time or financial resource to give their kids an experience such as this. Therefore, the Christmas has once again provided an opportunity for the brand to display its affection and commitment to the Nigerian child and kids of the Indomie Fan Club (IFC).

Tope Ashiwaju, Group Public Relations and Event Manager, Dufil Prima Foods Plc explained that Indomie has since inception placed the Nigerian child in high esteem, as it sees each child as a hero, and therefore seeks to continuously motivate and mould them in the path of greatness.

“This annual end of the year party for members of the Indomie Fan Club (IFC) is one event we hold dear as a brand, and have become accustomed to, as it affords us the opportunity to interact, celebrate and entertain these kids who have remained loyal consumers and ambassadors of the brand in their own unique way” he said.

Ashiwaju further explained that “over the years, we have realized that due to the huge number of IFC members we have, gathering every one of them in one location has become a tedious exercise, and so we have decentralized our locations. What we are therefore witnessing here today is happening simultaneously in Abuja, Benin, Ibadan, and several other locations within Lagos.”

In her words, Coordinator of the Indomie Fan Club, Faith Joshua while appreciating Dufil Prima Foods for yet another eventful and fun-filled end-of-the-year party said “the smiles, laughter and joy which is visibly written on the face of each kid here present speaks for itself; and we are glad to be able to do this for these kids, knowing that this is one of their greatest needs at this age.”

Elucidating on the Indomie Fan Club, Joshua said the fan club which was launched in July 2005 is aimed at creating an enabling environment where kids can have fun, interact, and sharpen their skills, and being a school-based club, it is open to as many schools as possible who want their kids to be members of the club.”

“We are optimistic that as always, the interaction, engagement and fun which the kids have relished here today would go a long way in shaping them to become better kids, students and leaders; and as a brand, we wish them a wonderful year ahead.”

The remarkable event which was laced with fun and excitement, gave the kids an opportunity to interact and also participate in different activities such as choreography, dance competitions, and a visit to the Santa Claus grotto amongst many other things.

 

KELECHI EWUZIE