Tramontina begins production of implements to boost agric output

As part of move to boost agricultural practice and deepen investment in agriculture, especially at the grassroots level, a renowned Brazilian firm, Tramontina has established a production line in Idumota, Lagos state, which is dedicated to the production of farming implements and tools.

Although, Tramontina has been in Nigeria, producing about 18,000 different products for household use, including machetes and shovels, electrical materials, hand tools, agriculture tools, homeware products, furniture and kitchen equipment, among others, but has recently expanded it production in the country.

The establishment of farming implements production line is the newest investment in Nigeria.

Speaking at the launch of farm implements production line held in Lagos recently, Funbi Sowande, marketing and sales executive, Tramontina Nigeria, said, “with the successes recorded since we first established our first unit in 1911, our brand is available in more than 120 countries and in Nigeria, we hope to push it beyond expectations and make it a household name.”

“The idea is for our loving customers to relate with our brand, we also shared directly with them the brand’s identity and the unlimited opportunities we have to offer. The launch of Tramontina in Nigeria will further promote the use of quality agricultural tools.

“We are not called the king of machete for fun, our products are different and unique from other products. Our machetes are made with the best quality carbon steel and they are sold already well sharpened.

“Also, the amazing cutting power guarantees higher productivity when using the product while the shovels are made with very resistant laser cut body and high quality carbon steel”, she concluded.

BusinessDay reports that the groundbreaking launch of Tramontina farm implements production line held in Lagos which was aimed to boast quality and productivity of agricultural practice and investment in the country, featured customers’ interactions such quiz and raffle draw as part of measures to gauge people’s opinions and attract feedback on the new products.

 

RAZAQ AYINLA