NYSC, Guinness sign MOU to promote responsible drinking

Leading manufacturer and Nigeria’s only total alcohol beverage company, Guinness Nigeria, at the weekend signed a memorandum of understanding to commence a strategic partnership with the National Youth Service Corps (NYSC), signifying another milestone in what the company called “its commitment to drive responsible drinking behaviour among Nigerian consumers.”

At the signing of the MoU between Guinness Nigeria and the NYSC, which took place at the NYSC in Abuja, Sule Kazaure, director general of NYSC, commended hand of fellowship extended by Guinness Nigeria to help create a society where responsible drinking becomes engrained in the consciousness of many young adults and society at large.

Kazaure, who was represented by Rhoda Kaka Kwaki, director, community development service and special projects, described the partnership as a clear demonstration of the company’s positive disposition towards the welfare and development of Nigerians, particularly the youth.

To deliver on this commitment, Guinness will render its “DRINKiQ” training sessions to officials and corps members in a bid to take the responsible drinking message to every nook and cranny of the country.

“This DRINKiQ campaign, a form of giving back to the society to be implemented by the community development service and special projects is bound to impact positively on the entire society and it is my sincere hope that what we have sown today will blossom into enduring and sustainable entity for the benefit of our communities and environs,” said the NYSC DG.

In his remarks, Peter Ndegwa, the managing director of Guinness Nigeria, who was represented by the company corporate relations director, Sesan Sobowale, described the occasion as historic and a momentous stride in the right direction with a view to curbing the irresponsible use of alcohol in society.

“We are committed to creating awareness about responsible drinking and promoting the enjoyment of alcohol and our brands as part of a healthy balanced lifestyle. We also believe that efforts to reduce the misuse of alcohol are most effective when governments, society, individuals, families as well as

To deliver on this commitment, Guinness will render its “DRINKiQ” training sessions to officials and corps members in a bid to take the responsible drinking message to every nook and cranny of the country.

“This DRINKiQ campaign, a form of giving back to the society to be implemented by the community development service and special projects is bound to impact positively on the entire society and it is my sincere hope that what we have sown today will blossom into enduring and sustainable entity for the benefit of our communities and environs,” said the NYSC DG.

In his remarks, Peter Ndegwa, the managing director of Guinness Nigeria, who was represented by the company corporate relations director, Sesan Sobowale, described the occasion as historic and a momentous stride in the right direction with a view to curbing the irresponsible use of alcohol in society.

“We are committed to creating awareness about responsible drinking and promoting the enjoyment of alcohol and our brands as part of a healthy balanced lifestyle.

We also believe that efforts to reduce the misuse of alcohol are most effective when governments, society, individuals, families as well as industry work together,” Ndegwa maintained.

According to him, “our approach is built around providing consumers with information promoting rigorous company and industry standards for responsible marketing, supporting effective programs and partnerships as the one that we are signing today to promote alcohol education and to tackle misuse and advocating effective evidence-based policy