As Diamond Bank Plc has raised the stakes higher in the race for digital innovation in financial services as its mobile app users hit the one million mark recently, it has revealed that over N1.5 trillion in transactions were carried out on the online mobile app last year.
Robert Giles, Head of Transaction and Electronic Banking said this whilst speaking to select journalists on the milestone achievement of the bank’s mobile app.
The one millionth customers who downloaded and registered the Diamond Mobile app on Valentine’s Day, has his savings account domiciled at Okumagba Avenue branch in Warri, Delta State and was invited to the Lagos head office for a reward last week Thursday.
When asked while the mobile app is getting so much attention from customers, Giles said the bank has always made it a priority to keep improving the app, making it more user friendly and so, a lot of investment has gone into developing the Diamond Bank mobile application.
“We invest a lot of money in technology and security is a big element in the app. The Diamond bank mobile app has finger print recognition for signing in, it is easily accessible and we are continually putting in new features. Over the past years, we have had four major releases and reinvention of the app,” he said.
Also, twenty eight lucky customers were rewarded for downloading, registering and using the Diamond mobile app last December.
Each of the 28 customers received gifts ranging from the new Iphone 6, Apple digital wristwatch, a year cable TV subscription, internet data subscription and cash.
The winners emerged through an online electronic draw, which was conducted among the Bank’s mobile app users that participated in December 2015 Diamond Liberacion promo.
Diamond Bank’s digital initiative gained accelerated growth in 2014, when Uzoma Dozie took over as the Chief Executive Officer (CEO) and launched a major redesign of the Bank’s digital focus and strategy aimed at expanding its channels of electronic financial services for its customers and, also, improve the financial lives of the under-banked and the unbanked.
Speaking on the increasing popularity of electronic banking channels in Nigeria, Dozie stated that Diamond mobile app “is the sweetest App on the Planet”, and offers more than just banking services.
According to him, Diamond Mobile App features lifestyle solutions which make banking a convenient, exciting and unforgettable experience. He explained that the app has been upgraded to allow users make, among other exciting services, Local/Foreign Currency Transfers, Foreign Currency Cheque-book Request, cheque confirmation and cancellation and many more. These features enable customers make instant convenient funds transfers in 30 seconds or less.
Ayona Trimnell, The chief spokesperson of the Bank, stated that Diamond mobile app has made banking services more exciting by transferring banking services from the traditional banking hall into the mobile gadget of the customer.
“This Mobile App ultimately dissolves the invisible barriers that separate countries and cultures in the delivery of exciting, fast and reliable banking services. Wherever you are in the world, Diamond Mobile App allows you the luxury of doing business and financial transactions using your mobile phone in the comfort of your home”.
The new Diamond Mobile App enables the Bank’s customers to switch on/off debit cards, search, book and pay for international and local flights, purchase events and movie tickets (with preview options), transfer funds within and outside the Bank and credit card repayments.
Other features available on the app include airtime top-up and bill payments, account statement request, Diamond Money Transfer and Konga Wallet Top-up.
According to Ayona, the Bank is passionate about “giving back” to its customers, adding that the personalised hassle-free banking that the mobile app offers helps preserve the individuality and lifestyle of each customer.
JUMOKE AKIYODE
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