Access Bank begins sponsorship of CNN passion to portfolio

Passion to Portfolio – the CNN International series about entrepreneurs harnessing their passion in the global marketplace – is to air as a 30-minute special programme.

The high-profile show includes four special Passion to Portfolio programmes airing in 2016. In addition to the extended shows, Passion to Portfolio segments will continue to air fortnightly in the CNN International business show World Business Today.

Passion to Portfolio segments and the extended shows are sponsored by Access Bank, one of Nigeria’s largest and fastest-growing full-service banks headquartered in Lagos.

The Access Bank advertising and sponsorship campaign originally launched in November 2014 and spans CNN International’s TV and digital platforms.

The special show that aired on 15 January featured successful innovator Daymond John, co-founder of the global clothing label, FUBU, and host of the hit US TV show, Shark Tank. Recognised as a branding and marketing expert, John gave CNN viewers insights into what it takes to succeed in business. “I had a passion for dressing people, the money came later,” multi-millionaire John tells Passion to Portfolio. The show also turns the spotlight on Oprah Winfrey’s long-time hairdresser, Andre Walker, celebrity jeweller, Chris Aire, and Michelin-starred restaurateur, Yenn Wong.