Kasapreko restates commitment to rewarding productivity, entrepreneurship

Kasapreko Company Nigeria Limited, makers of Alomo Bitters, has reaffirmed its commitment to rewarding partnership, productivity and entrepreneurial excellence. The company demonstrated this at an event where it rewarded wholesalers that performed remarkably well this year, 2015.

The prize award ceremony for the company’s ongoing trade promotion, which held at the trade fair complex on Badagry Expressway, Lagos, was aimed at rewarding leading valuechain operators who distinguished themselves in the sales of Kasapreko’s recently introduced premium liquor brands- Kalahari Bitters, Alomo Silver Bitters and Carnival Strawberry.

Speaking at the event, Jennifer Nwodo, wholesale manager, Kasapreko Company Nigeria limited, said: “We appreciate your partnership towards the successful onrade introduction and sales of our premium brands. We celebrate our amiable and distinguished key distributors who can testify that as a
company, Kasapreko Company Nigeria Limited is ever interested in ensuring that our business partnership is of mutual benefit to all stakeholders.

“With the introduction of our premium brands- Kalahari Bitters, Alomo Silver Bitters and Carnival Strawberry-, it is our determination as a company to ensure that these products are not only a delight to the consumers but are as profitable as possible to all stakeholders in our business.”

Kalahari Bitters is a fine blend of extracts of herbs and aromatic spices with a bitter-sweet taste ideal for the Nigerian consumer who has a distinctive and sophisticated palate; it is an aperitif comparable with any world class drink. it is best taken straight or mixed in scintillating cocktails.

Presenting gifts to the new products star wholesale partners, Peter Adegor, marketing manager, Kasapreko Company Nigeria Limited, said: “As a leading player in the West African beverage sector, we recognise the critical place of our wholesalers in our quest to readily make our world-class product offerings available to consumers. This presentation ceremony is in keeping with our earlier promise to reward those who went the extra mile in supporting our launch during the ‘KASCA’ on trade promotions. In a great way, we celebrate your achievements in the responsible marketing of our recently introduced premium beverages- Kalahari Bitters, Carnival Strawberry as well as Alomo Silver Bitters. This is a tip of what lies ahead as
we promise you that many larger packages are up for grasp.”

Carnival Strawberry Liqueur is a perfect blend of strawberry flavour and fine spirits to kindle those pleasurable moments that give that appealing experience when enjoyed neat or mixed.

This world-class blend is the ideal blend for the chic and swanky Nigerian woman who is on the lookout for a signature drink. One of the five winners, Florence Omotosho, managing director, Nice Flavour Enterprises, who won an LED TV said: “I am so glad to be one of the winners in this trade promotion. This gift and recognition will go a long way to motivate me to do more as it is apparent that the people at Kasapreko appreciate our efforts and dedication.