O’tega Ogra emerges as ADVAN new President, pledges to improve engagement with regulators, stakeholders

Advertisers Association of Nigeria, ADVAN, has elected a new Executive Council to lead the association for the 2026–2028 term. The new president of the association is O’tega Ogra, Senior Special Assistant to the President of Nigeria on Digital/New Media.

Other officers elected at the association’s annual meeting Thursday in Lagos include: Gloria Nwabuike, Managing Director AACE Foods Ltd as First Vice President; Maurice Igugu, Chief Marketing Officer, The Alternative Bank as Second Vice President; Seni Ogunkola, Vice President Brands and Marketers T2 Mobile as Treasurer; Adeola Amosun, Group Head, Media Tolaram as Publicity Director; and Cassandra Uzo- Ogbugh, Head- External communications, media and partnership, Reckitt Nigeria as Executive Council Member.

Other executive council members are: James Odejimi, Head of Marketing, PZ(HPZ SBU); Martha Ojei Kayode, Head of Marketing, PZ Cussons; Omobolanle Osotule, Head, Brand Marketing and Communication, Airtel Networks; Oge Maduakwu, Head of Marketing and Communication, Samsung Electronics West Africa.

The new Council succeeds the Executive Council led by the immediate past President, Osamede Uwubanmwen.

In his acceptance remarks, the newly elected President, O’tega Ogra, appreciated members of the association for the confidence placed in the new leadership and pledged to run an inclusive, purposeful, and results-driven administration.

He said the new Council would focus on strengthening the value ADVAN delivers to its members, developing the capacity of marketing professionals, deepening collaboration across the advertising and marketing ecosystem, and improving engagement with regulators and other critical stakeholders.

“This is not simply a mandate to occupy office. It is a responsibility to strengthen ADVAN as the leading voice of advertisers and marketing professionals in Nigeria,” Ogra said.

“Our industry is changing rapidly. Technology, artificial intelligence, data, regulation, and shifting consumer behaviour are redefining the work we do. ADVAN must help its members understand these changes, prepare for them, and lead through them.”

The President said the new administration would give priority to structured capacity development, executive education, and professional learning for members at different stages of their careers.

He also announced plans to advance the establishment of an ADVAN Institute of Marketing and Brand Leadership under its proposed ADVAN Business School, which would serve as a platform for research, training, professional development and the documentation of Nigerian marketing knowledge and case studies.