SIMS Nigeria has launched its SIMS Online Shopping Spree Promo, an exclusive e-commerce promotion offering Lagos residents discounts of up to 65 per cent on a wide range of  electronics and home appliances.

The online campaign, which runs from July 4 to August 8, 2026, is designed to give customers convenient access to premium electronic products at significantly reduced prices through the company’s e-commerce platform, www.simsonline.ng.

Available exclusively to customers within Lagos, the promotion features discounted prices on Smart LED TVs, air conditioners, refrigerators, chest freezers, washing machines, gas cookers, kitchen appliances, and other consumer electronics from globally acclaimed brands including Samsung, Royal, TCL and other leading manufacturers.

In addition to the promotional discounts, eligible customers can also take advantage of the company’s Buy Now, Pay Later option on selected purchases, making it easier for more Nigerians to own quality appliances without paying the full cost upfront.

Speaking on the campaign, the E-Commerce Manager of SIMS Nigeria, Nathaniel Edoja, said the initiative reflects the company’s commitment to making quality electronics more affordable while providing customers with a seamless and rewarding online shopping experience.

“The SIMS Online Shopping Spree is our way of giving customers greater value while making premium electronics more accessible through a convenient digital shopping experience. We understand that consumers today value both affordability and convenience, and this campaign brings both together in one exciting offer. We are delighted to launch this first edition exclusively for Lagos residents and look forward to expanding similar initiatives to customers in other parts of the country in the future.”

He added that the campaign aligns with the company’s drive to strengthen its digital retail offering while meeting the growing demand for trusted electronics delivered through a secure and user-friendly online platform.

Customers can browse and purchase products from the comfort of their homes, offices or anywhere within Lagos, eliminating the need to visit physical stores while still enjoying access to authentic products backed by SIMS Nigeria’s trusted after-sales support.

The company encouraged customers to shop early and take advantage of the limited time offers, noting that promotional products are available while stocks last and subject to applicable terms and conditions.

Customers can enjoy rewarding discounts from SIMS Online Shopping Spree by visiting www.simsonline.ng or calling 09111062060 for enquiries.

SIMS Nigeria is one of Nigeria’s leading consumer electronics and home appliances company, offering original products from globally recognised brands through its nationwide retail network and e-commerce platform. The company is committed to delivering quality products, exceptional customer service and innovative shopping experiences that make premium technology and home solutions more accessible to Nigerians.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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