A New Challenger Enters Lagos: Targeting 29-minute delivery standard as it expands its decentralized logistics network

Nigeria’s delivery sector has grown fast, but the problems remain the same: unpredictable delivery times, high costs, and very little support for small and medium-sized restaurants.
Today, Shride enters Lagos to change the narrative.

After successful rollouts in multiple Nigerian cities serving over 10,000 customers and completing more than 135,000 deliveries, Shride is launching its decentralized logistics network in Lagos starting from Yaba with a bold operational goal: an average delivery time of 29 minutes.

This benchmark is powered by Shride’s decentralized rider network strategy, which positions riders close to major demand zones and restaurant hubs before orders are even placed. Reducing waiting times and travel distance, which makes deliveries highly efficient, even in dense urban areas.

According to Hammed Peacemark, Shride founder the goal is a complete structural change in how delivery systems operate.

“Lagos doesn’t need slightly better delivery. It needs a completely different system,” said Peacemark. “We built Shride to remove wasted time from the process. When riders are already close to the demand, 29 minutes stops being a promise, it becomes a standard outcome.”

Unlike traditional platforms that focus heavily on major fast-food chains, Shride is intentionally built around small and medium-sized restaurants while still supporting large chain restaurants. The company believes these local businesses are the heart of Nigeria’s food economy and deserve better visibility, faster dispatch cycles, and direct access to customers.

Shride is also introducing a rider-first model where riders keep 90 percent of their earnings and 100% of customer tips, while restaurants pay a fair commission designed to keep menu prices affordable for everyday consumers.

“If a system only works when meal prices are inflated, then the system is broken,” Peacemark added. “We designed Shride, so riders earn fairly, restaurants stay profitable, and customers don’t have to pay premium price just to get food.”

Before today’s launch, Shride ran an extensive operational stress tests and live simulations across Yaba to perfect its dispatch logic and routing for Lagos traffic.

While the initial focus is food delivery, Shride’s long-term vision is to become the underlying logistics layer for everyday life in Nigeria connecting food, groceries, pharmacies, riders and local businesses into one single, coordinated ecosystem.

“The future of delivery won’t be decided by who spends the most on advertising,” said Peacemark. “It will be decided by who moves goods across the city with the least amount of friction.”

“Lagos is not just a market for us, it is the blueprint of what urban delivery in Africa will become. We are proud to continue this journey here and we look forward to shaping a future where moving goods across the city is faster, fairer, and more seamless for everyone. This is Shride, and we are just starting.”