Apple partners Asake for new AirPods campaign ahead of World Cup

Apple has teamed up with Nigerian artist Asake to promote its latest AirPods models as part of a marketing push tied to the 2026 FIFA World Cup. The campaign features Real Madrid forward Vinícius Júnior, who is shown vibing to Asake’s track “Skilful” while wearing the new headphones.

In the advertisement, Vini Jr., a key player for Brazil’s national team, moves to the rhythm of the song in a short clip that highlights the audio quality and immersive experience of the AirPods. The reel, posted on Instagram, carries the caption “A Skilful player deserves Skilful music @vinijr #AirPodsVini #ApplePartner.” It has drawn significant attention, with over 129,000 likes shortly after release.

Asake, whose real name is Ahmed Ololade, serves as an official Apple partner for the campaign. His song “Skilful,” released earlier in 2026 alongside his latest album ‘M$NEY’, provides the soundtrack. The collaboration aligns with Apple’s strategy to connect its audio products with global sports and music culture, especially during major events like the World Cup.

Vini Jr. has been in strong form for Real Madrid and was selected for Brazil’s squad alongside players such as Endrick. The campaign positions the AirPods as essential gear for athletes and fans who want clear sound during training, travel or matches. Details on the specific model point to AirPods Pro 3, which include upgrades such as improved noise cancellation and battery life.

This partnership reflects broader trends in marketing, where technology brands link with high-profile athletes and musicians to reach younger audiences. Apple has used similar tactics in past campaigns, pairing products with popular tracks and personalities. The Vini Jr. ad emphasizes how the AirPods deliver “skilful” audio that matches the precision of top footballers.

The campaign arrives as Brazil prepares for World Cup competition. Fans have reacted positively online, praising the fusion of Afrobeats and football flair. Apple has not released full sales projections, but such high-visibility tie-ins typically boost product interest in key markets.