Adekunle Gold urges Nigerian creatives on building lasting legacy

Adekunle Gold, Nigerian singer and songwriter, has urged Nigerian creatives to be intentional about building a lasting legacy and personal brand by taking hard decisions that lead towards excellence.

“To every creative out there, just keep going. Take the road less travelled, do the work and be about excellence. That is the road to everything else,” Adekunle Gold said, during the official announcement of his partnership with The Macallan as brand ambassador.

The artist joined a fireside chat where he reflected on his journey as a creative, speaking candidly about the years of dedication, the road less travelled and the defining moments that shaped him into the artist he is today.

“That is what I am grateful for about this partnership with The Macallan; the craftsmanship, the time it takes to build something incredible that lasts a lifetime. I am grateful that a company like The Macallan understands my journey – sees my excellence and everything I represent,” he said.

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Adekunle Gold, who hosted an exclusive dinner at Vici, Victoria Island, Lagos, to officially celebrate his partnership with The Macallan, the single-malt Scotch whisky, as its brand ambassador in Nigeria, raised a toast to formally launch the partnership to his inner circle.

“Tonight is about gratitude. It has been a long time coming. I took the stairs, I did the work, and it is incredible to see that the time and hard work have chosen to become forever.”

Hammed Adebiyi, senior brand manager, West & Central Africa – Edrington Portfolio, said the musician has been intentional about his craft, which was evident across more than a decade of work, from Gold to what has now become a trademark name.

“Tonight we are proud to officially announce Adekunle Gold as our Brand Ambassador. At The Macallan we are committed to excellence, crafted with patience and time. That is why the partnership with Adekunle Gold feels so natural,” he said.

A bespoke three-course gourmet dinner was served alongside a guided whisky tasting, drawing deliberate parallels between the maturation of a fine single malt and the creative evolution of a timeless artist.