SanlamAllianz promotes education planning as families face rising school costs

SanlamAllianz Nigeria has reinforced the importance of early education planning and financial security for children.

The Insurers made the remark at the third edition of its annual Children’s Day Funfair, held at Garden City Amusement Park in Port Harcourt, Rivers State.

The event, organised exclusively for children of parents subscribed to the SanlamAllianz Children Education Policy, combined celebration with a broader message on the need for families to make long-term financial provisions for their children’s education amid rising schooling costs and economic uncertainties.

Bringing together hundreds of children and their families, the funfair provided a platform for recreation, learning, and social engagement while highlighting the role of insurance in safeguarding children’s educational aspirations. The initiative reflects SanlamAllianz’s strategy of deepening awareness around education-focused financial planning and demonstrating the tangible benefits available to policyholders.

Speaking during the event, Chris Ekwonwa, group head, Strategy, Marketing and Corporate Communications, said the company remains committed to supporting families and investing in the future of the next generation.

“At SanlamAllianz, we believe that every child deserves moments of joy, inspiration and opportunity. The Children’s Day Funfair is one of the ways we connect with our communities and celebrate the incredible potential of young people. Seeing the excitement and smiles on the faces of the children reminds us of the positive impact that meaningful engagement can have,” he said.

Beyond the entertainment, the event underscored the growing relevance of education insurance policies in Nigeria. With education costs continuing to rise, industry experts increasingly view education plans as an important financial tool that enables parents to build dedicated funds for their children’s academic future while protecting those plans against unforeseen life events.

The Children Education Policy offered by SanlamAllianz is designed to help parents systematically save towards future educational expenses, providing a structured approach to funding key academic milestones.

By linking the funfair to holders of the policy, the insurer reinforced the value proposition of education planning as both a financial and social investment.

The event featured a range of attractions tailored to different age groups, including interactive games, entertainment sessions, creative activities, and access to the amusement park’s facilities. The activities encouraged participation, creativity, and social interaction among the children while giving families an opportunity to connect with the insurer beyond traditional insurance transactions.

Parents and guardians commended the company for creating a safe and engaging environment where children could celebrate Children’s Day while also benefiting from a programme that recognises and rewards families who prioritise educational planning.

The annual funfair, previously hosted in Lagos and Abuja, has become one of SanlamAllianz Nigeria’s flagship community engagement initiatives, reflecting its commitment to family wellbeing, financial inclusion, and social impact.

SanlamAllianz Nigeria emerged from the merger between Sanlam and Allianz across 28 African countries. Since its launch in Nigeria in June 2025, the company has positioned itself as a leading player in the insurance industry, with a strong focus on customer-centric solutions, financial protection, and initiatives that support long-term wealth creation and educational security for Nigerian families.