Who owns the digital economy Nigerian youths are building? 

In Lagos, there is a phrase young Nigerians often use when someone suddenly becomes famous online: “e don blow”. It captures the dream of digital success, the belief that one viral skit, trending song, dance challenge, or influencer breakthrough can transform a person's economic fortunes overnight. For millions of young Nigerians, social media is no longer merely entertainment. It has become an economic survival system. Young Nigerians increasingly shape online conversations across Africa and beyond through music, comedy, fashion, technology, a