FestMobile to provide personalised plans for market penetration – Isibor

John Isibor, the general manager (Sales), FestMobile, says the Mobile Virtual Network Operator (MVNO) will provide personalised plans that adapt to individual lifestyles and usage patterns for market penetration.

Isibor added that at the centre of its offering is a user-centric philosophy built on simplicity, flexibility, and accessibility, rather than a one-size-fits-all approach.

FestMobile, a Mobile Virtual Network Operator (MVNO), which recently went live entered the market with an ambitious promise to redefine how Nigerians connect, communicate, and transact.

Isibor stated that central to FestMobile’s market entry is its ‘Be You’ campaign, a message the company says reflects its commitment to individuality, freedom, and self-expression in a digitally connected world.

According to him, the firm is positioning itself as a digital-first network built around modern consumer realities, offering a smarter, more flexible mobile experience tailored to everyday life.

He disclosed that FestMobile is launching with a suite of offerings designed to appeal to both urban and underserved users, with special focus on youth and campuses by providing affordable voice, data, and SMS packages, as well as flexible subscription options.

According to Isibor, the launch comes amid growing momentum in Nigeria’s telecommunications sector, driven by regulatory reforms introduced by the Nigerian Communications Commission (NCC), which has opened the industry to MVNO participation as part of efforts to deepen competition, innovation, and digital inclusion.

“We commend the NCC for its foresight in enabling MVNO participation in Nigeria. This is a transformational move that broadens the value chain of mobile communications and empowers innovation across the industry,” Isibor stated.

According to him, FestMobile is entering the market with a hybrid proposition that blends connectivity with digital services, reflecting a global trend where telecom providers evolve into broader service platforms.

FestMobile is a trading name of Routelink Integrated Systems Ltd, a licensed Mobile Virtual Network Operator in Nigeria.

The company says its model is designed to bridge the gap between core telecom services and emerging digital ecosystems—particularly in areas such as financial services, where mobile connectivity increasingly intersects with payments and everyday transactions.