LSF PR shortlisted for two SABRE EMEA Awards

International strategic communications agency LSF PR has been named a finalist at the 2026 SABRE EMEA Awards across two categories: Capital Markets Communications and Superior Achievement in Brand-Building (Diamond SABRE).

The nominations recognise LSF PR’s work with UAC of Nigeria PLC and BIC, spanning both corporate and brand-building disciplines, and delivered through the agency’s Nigeria office.

The Capital Markets Communications nomination recognises LSF PR’s work supporting UAC of Nigeria on the acquisition of Chivita | Hollandia (CHI) Limited, one of the most significant FMCG transactions in Nigeria in recent years.

The Brand-Building (Diamond SABRE) nomination reflects a multi-year programme for BIC, repositioning the brand in Nigeria from a product-familiar stationery company into a purpose-led, multi-category FMCG business with strong local and African relevance.

The SABRE Awards, organised by PRovoke Media, are among the most respected global benchmarks for excellence in public relations, recognising superior achievement in branding, reputation and engagement.

Bidemi Zakariyau Akande, founder & CEO, LSF PR, said: “We’re pleased to see this work recognised at the SABRE EMEA Awards. Both nominations reflect the strength of what our Africa team continues to deliver work that sits at the intersection of business, reputation and long-term brand strategy.

As an agency, we’ve always been focused on building international capability from the ground up. Leading our UK operations while continuing to oversee our Africa work has reinforced the importance of delivering consistently across markets and ensuring that the work coming out of Africa is positioned where it belongs – on a global stage.

Tolu Akin-Aribisala, managing director, LSF PR Africa, added: “We’re proud of the work and, more importantly, the team behind it. These nominations speak to the level of thinking, execution and consistency that goes into what we do every day.

Across both entries, the focus has been on delivering work that is not only visible, but meaningful, work that supports business outcomes, builds trust and stands up to scrutiny. That’s something the team takes seriously, and it’s encouraging to see it recognised at this level.”

The SABRE EMEA Awards ceremony will hold in London of May 21st, 2026.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.