Ondo State Governor, Lucky Aiyedatiwa, has intensified efforts to attract private investment into the state’s coastal tourism sector, declaring that his administration is targeting between five and ten investors to transform the Araromi coastline into a vibrant leisure destination.

The Governor revealed this on Monday during the Araromi seaside carnival in Ilaje Local Government Area, stressing the importance of strategic partnerships to harness the area’s vast economic potential.

Aiyedatiwa noted that although the coastline, stretching about 72 kilometres, remains one of the longest in Africa, it has yet to attract the level of investment required to maximise its benefits.

He said the state government had begun deliberate steps to change the narrative by showcasing the coastal asset to a global audience.

According to the governor, the initiative was designed to draw attention to the beach and stimulate investor interest, a move already yielding positive responses.

He disclosed that private participation had commenced, citing the intervention of a private operator, who has introduced basic facilities such as shelters and a mobile kitchen to improve visitors’ experience.

The Governor described this as a sign of growing confidence in the area, noting that such contributions were gradually enhancing the beach’s attractiveness.

Addressing residents and visitors, the Governor reflected on the universal appeal of beach resorts, stressing that vacations are often incomplete without the serene backdrop of the ocean.

He traced the historical importance of waterways, recalling his own journey from Obenla to Lagos in 1976 via water, and noting the role of oceans in trade and exploration, including during the transatlantic slave trade.

“The ocean has always been part of our civilisation. It is one of God’s wonders. From Araromi, you can connect with the world. That is why people gather by the seaside to relax, enjoy nature and breathe fresh, uncontaminated air,” he said.

The governor further stressed that ongoing and planned infrastructure projects, including road upgrades and the Lagos–Calabar Coastal Highway, would play a crucial role in supporting investment and improving access to the coastline.

He explained that the proximity of the highway to the beach corridor, with an estimated five-minute drive, would significantly boost visitor turnout and economic activities.

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