Nestlé Pure Life has been named the 2025 ‘Product of the Year’ by LEADERSHIP Newspaper, highlighting the brand’s performance, innovation, and impact within its category.

According to the Newspaper’s board of editors, the brand was recognized for its consistent delivery of safe, high-quality drinking water, and its efforts in advancing sustainability.

“At the heart of everything we do lies our deep connection with consumers. This award underscores our commitment to not just delivering hydration, but providing a reliable, premium experience that our consumers can trust every day,” Olutayo Olatunji, business executive officer, Nestlé Waters, stated in response to the recognition.

According to him, Nestlé Pure Life ensures consistently high-quality drinking water through protective water sourcing, multi-stage purification, and essential mineral enhancement.

He added that the brand’s focus on sustainability and innovation is demonstrated through initiatives such as the use of 50 percent recycled PET bottles, recyclable clear caps, and the introduction of the convenient 33cl bottle, designed to reduce water waste and meet growing on-the-go hydration needs.

Victoria Uwadoka, corporate affairs and sustainability lead for Nestlé Nigeria, stated that Nestlé Pure Life is taking concrete steps to reduce its environmental footprint and fulfill its sustainability commitments, through eco-friendly packaging and sustainable design.

“As a fast-moving consumer goods company, we remain steadfast in our commitment to caring for the planet,” Uwadoka stated.

Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).

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