Wonder why premium travelers remain with their airline of choice? They always plan ahead of their expectations in terms of in-flight entertainments, ground operations, pre and post flight facilitations.

One of them, Emirates airline, recently, launched a new set of amenity kits for its First and Business Class customers.

The bags have been designed in close collaboration with luxury Italian brand Bvlgari and are already available onboard all flights.

The Emirates Private Collection by Bvlgari for First Class customers will have eight designs for men and women.

The Emirates Indulgence by Bvlgari for Business Class customers will feature another eight designs for both men and women. The set of 16 designer kit bags will be refreshed every nine months giving frequent travellers something new to look forward to on their flights.

“We’re pleased to be able to bring even more options to our customers with the revamped kits. We put emphasis on the details of our products to match the comfort and luxury of travelling on Emirates. Bvlgari and our team worked very closely on the designs to develop bags that were stylish without compromising on functionality,” explained Terry Daly, Emirates’ Divisional Senior Vice President, Service Delivery.

The variations will be available on different sectors giving passengers travelling on connecting flights a chance to collect all four bags. The new kits feature bespoke designs for men and women inspired by Bvlgari’s latest collection.

The men’s First Class bags are made of leather for a premium feel while the ladies’ bags for both First and Business Class come in a satin finish.

Each kit contains Italian-made Bvlgari products exclusive to Emirates including body lotion and the brand’s signature Red Tea miniature spray. The men’s kits also include a Bvlgari after shave balm, while the women will receive the Bvlgari Nourishing Face Emulsion amongst other travel essentials.

A new fragrance will be introduced with each set, beginning with Bvlgari Red Tea. In the coming collections, Black Tea, White Tea and Green Tea fragrances will be launched to represent colours of the United Arab Emirates flag.

The new amenity kits in premium cabins are among the first of several product updates being planned. As part of its commitment to continuous product development and an exceptional travel experience, Emirates will also be launching a new collection of amenity kits for Economy Class in the coming months.

The contents of each First and Business Class amenity kit are as follows:

Emirates Private Collection by Bvlgari for Men (First Class)    Drawstring bag, Foldable hairbrush’ Dental set pouch with Colgate toothpaste’, Tissue pack, AXE deodorant, Bvlgari 40ml Body Lotion,  Red Tea, Bvlgari 40ml After Shave Balm, Red Tea, Bvlgari 5ml Miniature spray, Red Tea, packed in a Bvlgari gift box, Gillette shaving foam, T&H Razor.

Emirates Private Collection by Bvlgari for Women (First Class), Drawstring bag, Foldable hairbrush,  Dental set pouch with Colgate toothpaste, Female mirror, Tissue pack, Bvlgari 40ml Body Lotion,  Red Tea, Bvlgari 40ml Nourishing Face Emulsion, Red Tea, Bvlgari 15ml Vapo spray Jewel, Red Tea packed in Bvlgari drawstring pouch, Bvlgari 12gr refreshing  towel, and Oshibori.

Emirates Indulgence by Bvlgari for Men (Business Class), Drawstring bag, Foldable hairbrush, Dental set pouch with Colgate toothpaste, Tissue pack, Rexona deodorant, Bvlgari 40ml Body Lotion,  Red Tea, Bvlgari 40ml After Shave Balm, Red Tea, Bvlgari 5ml Miniature spray, Red Tea, packed in a Bvlgari gift box, Gillette Shaving foam, T&H Razor .

Emirates Indulgence by Bvlgari for Women (Business Class), Drawstring bag, Foldable hairbrush, Dental set pouch with Colgate toothpaste, Female mirror, Tissue pack, Bvlgari 40ml Body Lotion,  Red Tea, Bvlgari 40ml Nourishing Face Emulsion, Red Tea, Bvlgari 5ml Miniature spray, Red Tea, Bvlgari 12gr refreshing  towel, Oshibori.

Meanwhile, Emirates has emerged as the biggest winner at the 2015 Airline Passenger Experience Association (APEX) Passenger Choice Awards held at the Oregon Convention Center Ballroom in Portland, Oregon, USA on Monday.

The airline clinched seven awards, topping all the categories it was nominated in. The awards included ‘Best Overall Passenger Experience and Best in Region: Middle East for the sixth consecutive year.

Emirates was also recognised for its on board product offering and airport services, being awarded: Best In-Flight Entertainment User Interface, Best In-Flight Connectivity and Communications, Best Cabin Ambience, Best Food and Beverage and Best Ground Experience.

Adel Al Redha, Emirates’ Executive Vice President and Chief Operations Officer, said: “The customer is at the heart of everything we do. In the air and on the ground, at the frontline and behind the scenes, our dedicated staff work hard every day to deliver an exceptional travel experience. To be recognised by passengers is the best kind of recognition and we will strive to keep raising the bar. Emirates continually invests in delivering products based on the latest available technology and innovative cabin furniture as well as enhancing the services and product offering of our ground facilities. This is thanks to the unlimited support we receive from HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, and Sir Tim Clark, President of the airline.”

Emirates operates the world’s largest fleets of the iconic A380 and popular Boeing 777s.

These advanced and modern jets are efficient to operate, and enable Emirates to install the latest onboard features such as: mobile phone services and free Wi-Fi for travellers to stay connected on the go, live TV including the latest sports tournaments, and an unmatched breadth of entertainment content via its ice inflight entertainment system.

Emirates’ trademark service is delivered by its team of international cabin crew who come from over 130 countries and speak over 60 languages; its dining experience features great food inspired by the regions and countries it serves and a superb wine offering that includes some of the most exclusive vintages.

On the ground, the airline has invested in its own global network of 38 Emirates Lounges, and chauffeur drive services, offering frequent flyers and premium customers a seamless Emirates experience.

The Passenger Choice Awards, created by the APEX, invites air travellers from around the world to rate their recent in-flight experiences. Passengers from over 200 countries voted for their favourite airlines in this year’s awards and voting took place over a two-month period from May to June.

It was a week of celebrations as Emirates also clinched a special anniversary award at the inaugural Aviation Achievement Awards held in conjunction with the 2nd Gulf Aviation Networking Event 2015 in Dubai. The award recognised.

SADE WILLIAMS

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