Brand reiterates commitment to support Muslim families during Ramadan

Bournvita has reiterated its commitment to support Muslim families across Nigeria through its community-focused initiatives, as faithful observes the last 10 days of this year’s Ramadan season.

As part of its 2026 Ramadan campaign tagged, ‘Nourishing Families to Win Every Day,’ the cocoa beverage brand is reaching communities where Ramadan is experienced most intimately in mosques, markets, and homes.

“Ramadan is a deeply meaningful season centred on reflection, community, and generosity. At Cadbury, we recognize the important role nourishment plays in bringing families together during this time,” Oladapo Oshuntoye, Cadbury Cocoa beverage category manager, stated.

According to him, the brand is strengthening its bond with Nigerian families, offering nourishment while promoting generosity during the holy month.

“Through our presence in mosques and markets, and initiatives such as the distribution of 150,000 free cups of Bournvita,” he stated.

According to him, the brand aims to support Muslim consumers throughout the remaining days of the fasting period while also celebrating the values of sharing, connection, and community sharing.

“Through these touchpoints, Bournvita is delivering experiences that celebrate the values of compassion, unity, and care that define the season,” Oshuntoye stated.

He disclosed that Bournvita is extending the tradition of care through a large-scale outreach effort designed to impact over 150,000 Nigerians throughout the Ramadan period.

He disclosed that a key highlight of the initiative is the distribution of free cups of Bournvita across 159 mosque locations nationwide, ensuring that Muslim faithful observing the fast can enjoy a nourishing beverage during Iftar.

The brand is also extending its reach into everyday consumer spaces through a nationwide market activation across 49 locations in complementing its effort of making its products more accessible while rewarding consumers.

The firm is also rewarding partners who purchase Bournvita products in any size, from as little as two rolls of the 20g sachet, with additional gift items.

Equally, shoppers at leading modern trade outlets are enjoying free Bournvita sampling and gift opportunities across specific locations such as Port Harcourt, Yenagoa, Enugu, Abakaliki, Owerri, Calabar, Uyo, Abuja, Kano, Kaduna, Lagos, Ibadan, Osogbo, Abeokuta, among others.

Oshuntoye also disclosed that the brand has also collaborated with a network of influencers across Nigeria to promote conversations around nourishment for the remaining days of the Ramadan season.