SIMS Nigeria Opens New Digital Centre on Allen Avenue, Ikeja, Offers Up to 70% Discounts

Lagos, Nigeria — Leading electronics marketing company, SIMS Nigeria, will open a new SIMS Digital Centre in Allen Avenue on Friday, March 13, expanding its retail presence in Lagos.

The grand opening ceremony will begin at 10:00 a.m. with a ribbon-cutting event attended by partners and associates of the brand. This will be followed by a Flash Sale from 11:00 a.m. to 6:00 p.m., where customers can enjoy discounts of up to 70 percent on a wide range of smart electronics.

Shoppers will find products from leading global brands including Samsung, Royal, and TCL. Available items include Smart LED TVs, inverter air conditioners, fast-cooling refrigerators, and chest freezers.

Speaking ahead of the launch, Mehmood Khan, National Sales Manager said the new store reflects the company’s commitment to bringing authentic electronics closer to Nigerian consumers.

“The opening of the new SIMS Digital Centre on Allen Avenue represents another step in our commitment to providing Nigerians with access to genuine electronics from trusted global brands at the right value. We are excited to welcome customers into this new space and celebrate the launch with exclusive deals and special offers,” he said.

SIMS Nigeria also noted that early shoppers will receive instant gifts with qualifying purchases during the launch event.

Located in the commercial hub of Ikeja, the new outlet strengthens the company’s footprint in Nigeria’s growing consumer electronics market by offering genuine products at the best combination of quality and price.

Members of the public are invited to attend the opening and take advantage of the exclusive launch offers at SIMS Digital Centre.