Dangote Salt rewards 50 customers with trucks, cash gifts

NASCON Allied Industries PLC, also known as Dangote Salt, has rewarded 50 outstanding customers with trucks and cash gifts worth billions of naira, for their loyalty and commitment in sales of its various products.

The lucky distributors and customers were honoured at the seasoning giant’s 2025 Customers Dinner and Awards night attended by Aliko Dangote, the Africa’s foremost industrialist and President of Dangote Group, and Vice President, Olakunle Alake.

NASCON Allied Industries PLC, a subsidiary of Dangote Industries Limited, is a Nigerian company and manufacturer of Refined Salt and Dangote Classic Seasonings.

Speaking at the event held in Abuja recently, Aliko Dangote, Group President, said the Customer Awards Night publicly acknowledges the company’s core value of customer service and aligns with its vision of being a world-class consumer goods company. He commended the company’s Board chairman, management and staff for their unwavering dedication, professionalism and consistent contributions to the organisation’s growth and sustained market leadership.

He noted that their commitment to excellence, operational efficiency and strong work ethic continue to strengthen the company’s reputation and drive its long-term success.

He said, “Recognising customers is not just good relationship management – it is good business. It sends a clear message to our people that customer service is truly one of our core values. Looking ahead, we will continue to invest in brand equity, supply chain efficiency, sustainability, and digital capabilities. But these investments only create value when they are aligned with customer realities. Your continued engagement and feedback remain critical”.

Earlier, Olakunle Alake, Board Chairman of NASCON Allied Industries PLC and Dangote Group’s Vice President, said: “As a quoted company, we are accountable to shareholders, regulators and the investing public. But the confidence of the market is ultimately rooted in the market performance, and market performance depends on customers who believe in our brands.”

He said from the Board’s perspective, “customer service is not just a core value, it is a strategic asset”. Alake described the Awards as a celebration of partnership, adding that success cannot be built in isolation.

Fatima Aliko Dangote, newly appointed Group Executive Director of the Dangote Refinery and Petrochemicals, expressed her appreciation to customers for their enduring loyalty and continued trust in the brand, saying steadfast support has been a cornerstone of the company’s growth and success.

She said: “Each of you has demonstrated outstanding commitment to our brands, whether through sustained volume growth, market expansion, execution excellence, or long-standing loyalty. Your success is inseparable from our own”.