SanlamAllianz takes financial education to Lagos markets

Insurance giants, SanlamAllianz has launched a financial education campaign at select markets in Lagos.

The campaign is aimed at aiding the financial knowledge and management of traders, shop owners etc in popular markets in Lagos. Planned for two phases including a physical market activation across organised market associations in both Lagos Mainland and Lagos Island; as well as a radio programme debuting on two high-listening radio stations in January 2026.

Shedding light on the campaign, Tunde Mimiko, MD/CEO, SanlamAllianz Nigeria, said: “Ours is not your every-day insurance company, we pride ourselves as a protection organisation with a suite of solutions that empowers generations to be financially prosperous, secure and confident. And we all agree that no one can aspire to financial confidence without basic knowledge of how finances work vis-a-vis budgeting, investing, retirement planning, income protection and, of course, the place of insurance in all these. This is what we are bringing to these markets: an educative session on how to manage their finances and the necessary information they need to scale.”

Chris Ekwonwa, group head, Strategy, Marketing and Corporate Communications at SanlamAllianz Nigeria, added that the campaign is being piloted in Lagos with a view to taking the initiative round the country in the new year. “We are well aware that Lagos is not Nigeria, therefore, we plan to roll out this initiative across major markets in the country in the new year. We have done this before -we toured Nigeria as part of our rebrand, a bold roadshow never seen in these climes in our industry- we will do it again,” he concluded.

Formed as a merger of Sanlam, Africa’s biggest non-banking financial services firm and Allianz, easily the world’s most recognizable insurance brand in a JV across 28 countries on the continent, SanlamAllianz has  become the clear leader in the non-banking financial services industry in Africa with strong commitments to be top two in every market in which they operate.

Consummated in Nigeria as SanlamAllianz Nigeria in June 2025, the brand immediately embarked on a rebrand campaign, which saw it dominate headlines to the delight of industry watchers.