Outsourcing is now embedded in Nigerian business life. Banks, manufacturers, fintechs, and telcos all depend on external partners to supply talent and run key operations. But when things go wrong, fraud, negligence, data breaches, or safety incidents, a recurring question emerges: who bears the risk?
The Igbo proverb offers a sober warning. When the canoe capsizes, everyone gets wet. No brand is ever fully insulated from the actions of its agents, contractors, or service partners. As 2026 approaches, that truth deserves renewed attention.
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