Emirates selects APO Group as public relations agency for Africa

APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its public relations partner of record for Africa with immediate effect.

Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt. The collaboration is designed to reinforce Emirates’ visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives.

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By leveraging APO Group’s continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners. The appointment reflects Emirates’ continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group’s mission of pioneering the future of communication and being the channel for Africa’s voices.

Iheanyi Nwachukwu

Iheanyi Nwachukwu, is a creative content writer with almost two decades journalism experience writing on banking, finance, capital markets, and tax. The multiple awards winning journalist is Assistant Editor, BusinessDay. Iheanyi holds BSc Degree in Economics from Imo State University; Master of Science (MSc) Degree in Management from University of Lagos. Iheanyi has attended several work-related trainings including (i) Advanced Writing and Reporting Skills (Pan African University, Lagos); (ii) News Agency Journalism (Indian Institute of Mass Communication {IIMC}, New Delhi, India); and (iii) Capital Markets Development and Regulations (International Law Institute {ILI} of Georgetown University, Washington DC, USA). Other trainings Iheanyi attended include: Economic/Political Risk Analysis (By Thomson Reuters Foundation); International Financial Journalism (IFJ) (By PMA Media Training, UK); Effective Business Writing Skills (By Phillips Consulting); Reporting on Corporate Governance (By International Finance Corporation (IFC) & Thomson Reuters Foundation UK); etc. In addition, he has participated in high-level economy & markets events in Dubai, South Africa, Morocco, and other African countries like Zambia, Ghana and Gambia.