Nigeria’s e-commerce landscape is undergoing rapid transformation. From fashion and gadgets to groceries and beauty products, more Nigerians are shopping online than ever before.
According to DataReportal, the country recorded 103 million internet users as of January 2024, with digital payments and smartphone penetration driving a surge in online retail.
But while opportunity abounds, so does competition. Thousands of small businesses now trade daily across Instagram, WhatsApp, and local marketplaces. For many entrepreneurs, the challenge
