Tantalizers Plc has appointed acclaimed Nigerian filmmaker and television producer Tade Ogidan to its board as the restaurant chain deepens its expansion into the “foodtainment” space — a fusion of food and entertainment.
Ogidan, known for directing films such as Diamond Ring, Dangerous Twins and Gold Statue, as well as popular TV shows including The Intern and The Next Titan, joined the board effective July 29, the company said in a statement. His works feature on streaming platforms like Netflix and Amazon Prime, giving him global reach.
“With Mr. Ogidan’s appointment, we’re underscoring our commitment to redefining how food and entertainment converge in Africa,” Chairman Adam Nuhu said. “His creative genius will help us scale our experiential and digital entertainment platforms.”
The Lagos-based company is building original TV content, live experiences and digital assets through its subsidiary Grand Media Projects Ltd. to complement its fast-food operations.
The move is part of its push to evolve into a food and lifestyle brand resonating with younger audiences and culture-driven consumers.
Tantalizers, which operates outlets across Nigeria, is betting on Ogidan’s storytelling and audience engagement expertise to differentiate its offerings in a crowded quick-service restaurant market while tapping into the continent’s growing appetite for locally rooted entertainment.
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