Alero Ladipo is the Executive Head, Marketing and Customer Experience at Old Mutual, the Nigerian subsidiary of Old Mutual Limited, the pan-African insurance and financial services group with presence in 13 African countries.
With a background in Law, Alero has built her career in Marketing and Communication with over 17 years of experience in Strategy Development, Customer & Product Portfolio Management, Public & Media Relations, and Integrated Marketing to mention but a few.
Before joining Old Mutual in 2018, Alero worked in some of Nigeria’s leading financial services providers, especially at the United Bank for Africa (UBA) and Union Bank, where she led the marketing strategies.
At Old Mutual, Alero has been at the frontline of deepening marketing communications, stakeholder management, customer experience and market penetration for the brand in the Nigerian insurance market, which PWC 2015 survey showed lags behind other African economies with only 0.4 per cent coverage of Nigeria’s population, who are grappling with low product education and adoption.
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She believes that with the growing number of middle-class in Nigeria, her organisation is in pole position to leverage the rapidly evolving digital capabilities to drive penetration among this class. Alero’s thoughts align with PWC’S findings that “the high penetration of mobile phones in Nigeria of over 70%, allows for the insurance industry to tap into the informal sector and increase the number of policyholders.”
This position is also further reiterated by the Nigeria Communication Commission May 2020 Report which shows that the country’s internet subscribers grew from 126 million in December 2019 to 140 million by half year 2020.
With this reality in mind, Alero restrategised for Old Mutual to set the pace with customised solutions-driven digitalised products and services towards a refreshed approach to insurance market penetration.
This determined effort from Alero and her team has led to the launch of Old Mutual Nigeria’s revamped, user-friendly and e-commerce website that allows customers access various products of their choice, engage with the brand, and make instant claims seamlessly.
The brand also has a functional chatbot on the website, Facebook and Whatsapp platforms which assure robust insurer-customer interactivity without the usual rigours of frequent physical visits. This process signals a new direction and approach to the business and reduces wait-time for accessing and processing the benefits of having insurance policies.
“At Old Mutual, we understand that the world is evolving; thus, we are deliberately harnessing technology to impact our business and consumer experiences specifically,” Alero remarked.
Alero holds a Bachelor of Laws LLB) Degree from the University of Northumbria, Newcastle, and a Master of Laws (LLM) in International Trade from the University of Essex, Colchester, both from the United Kingdom.
