Nigeria’s first interactive and youth focused channel, RAVE TV, last week unveiled a new logo to mark her 5th year on national digital terrestrial television.
The new logo would help in repositioning the firm for another journey that promises to be youthful, insightful, approachable, timeless and fit for the 21st century audience, the firm said.
“The first five years for us was like trying to find footings as we’re not really sure of where we were going. Now, we have reached a stage where we can boldly say that we have a clear vision of what we want to do, where we want to go, who we should be talking to and who we want to address,” Agatha Amata, managing director/ceo Inside-out media Ltd, said.
According to Amata, most of the inputs that happened in the first five years of the business were seen as a one man idea. However, the relaunch was necessary given the fact that the business has evolved overtime to a point where it has taken ideas and perspectives from different people which her aided to her growth.
She noted that her passion for human development and empowerment of the youth has been what has kept her going as the first five years was full of challenges.
She explained that the major reason why businesses die in their first year is due to the fact that very few persons are willing to support and invest in new ideas.
“To get this business to where it is today, I sold lands, houses, cars just to keep it afloat because nobody is willing to invest in a new thing which is sad and speaks a lot to why a lot of young people and start-ups cannot take off or survive their first five years in business,” she said
“When I started, I said that Rave TV would be a platform where young people would be given a voice not just to express their views but also to be part of the process. I am proud to say that over the five years, we have taken people who are first-timers as 90 percent of the people here have never worked before but they are very creative because ones they show they can do it, they are invited on board,” she said at the side-line of the event
The relaunch took place in Nigeria’s commercial hub, Lagos and graced the presence of heads of media agencies, brand managers, content producers and celebrities to a 2 hour luncheon to feel the Rave.
According to the TV station, other activities to mark the anniversary include:
A Football Re-match with TVC on the 9th of August at DBI, Oshodi; CSR Initiative themed: “Traffic Safety” on the 15th of August at Odi-olowo LGA, Ilupeju; and a wrap up with a “Mentoring Series” on the 9th of September.
