• Wednesday, April 24, 2024
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BusinessDay

Tucana urges Nigerian SMEs to give their businesses strong brand identity through a Website

WEVV

TucanaNG a web hosting and domain registration platform has promised to continue its efforts to provide reliable services at an affordable rate to help Small and Meduim Enterprise(SME) in Nigeria develop a strong brand identity online that will help them scale globally.

According to the company for Nigerian SME to begin their journey into a formal economy and reach global customers, there is need for online communication window and brand identity,  which starts with an SME having a website domain specifically for their business rather than solely relying on social media.

“We understand these need this why we for instance, an SME can get a plan that has both domain and hosting for as low as #3,500. The goal is to get as many small businesses as we can to the formal global market.” added Tawheed Olayemi, the company’s Chief operating Officer.

“Most importantly, we ensure that our customers get an efficient and effective 24/7 billing and technical support via live chat, phone calls and emails. “One of our target market is small businesses and we make sure to guide them from start (choosing a domain) to finish (publishing their websites online).”

Olayemi further revealed that the company currently have some features that will soon be released. “They were brought about by the feedback and suggestions we got from our existing customers. We put our customers first and we are constantly sorting out ways to serve them better.”

“People are making mistake between social media and owning a website, while social media is a powerful tool to showcase their products and services in terms of engagement, reach, conversion and sales on the flipside, however, businesses are becoming overly-dependent on social media and algorithms are ever changing, not only that, there are chances of having privacy or security issues, extortion problems, to mention a few.

“At TucanaNG, we believe that apart from social media, businesses need their online unique identity in order to position themselves right in front of your customers an Identity that will speak professionalism, expertise and integrity.”

On the company Olayemi said, “TucanaNG is an accredited NiRA premium registrar which as a result, makes .ng domain extensions cheaper, starting from as low as #500. It is designed to be the fastest, reliable most secure web hosting in Nigeria, email hosting, and website creation. With its servers seated on Microsoft Azure, which is the largest server farm in the world, websites hosted on TucanaNG are guaranteed 99.9% uptime w.

“Although, the host of the entire platform is Azure, the traffic and all the information that traverses over the network is resolving within locally the TucanaNG DNS servers in our virtual online network, the domain host and the content in a given pool. This is to give a unique Nigerian experience to the globe and global experience back to Nigeria with standard industry practice, while all the content is still regulated and monitored through our virtual network host (Azure) and DNS servers.”