Facebook said it had 751 million mobile users who are active every month, an increase of 54 per cent year-on-year, from a total user base of 1.1 billion. According to the social networking giant’s Q1 2013 results, mobile represented “approximately 30 per cent” of its $1.25 billion revenue from advertising. This is up from 23 per cent of its total in the fourth quarter of 2012, indicating the company is making solid progress in monetising its mobile customer base. David Ebersman, Facebook’s CFO, said that “a year ago we didn’t have any mobile ad revenue and now it’s 30 per cent of our ad revenue…We’re really pleased with the progress and we still believe that mobile has the opportunity to be huge for us if we can execute well”. Sheryl Sandberg, the company’s COO, noted: “Importantly, we’re seeing strong growth in our mobile ads business all
