Consumers goods

Consumers goods

How brands kept share of consumers' mind, pockets in the pandemic

Frank Eleanya Jul 20, 2021

When the federal government of Nigeria declared a lockdown in March 2020 at the onset of the pandemic, retailers like...

Consumers goods

Dangote enriches 21m cement consumers,

Oluwasegun Olakoyenikan Jul 05, 2019

In a move to empower millions of its product consumers economically, Dangote Cement plc Thursday launched a jumbo consumer promo tagged “Dangote Cement Bag of Goodies,” designed to produce 21 million winners across Nigeria....

Consumers goods

Actually, Consumers Do Buy Sustainable Products

HBR HBR Jul 02, 2019

For years, brand managers have groused that while consumers say they intend to buy sustainable products, in a store they don’t actually purchase them. ...

Consumers goods

Consumer goods firms settle for “half-loaves” as cash margin shrinks

Israel Odubola May 14, 2019

Players in the consumer goods space opted to trade more cash for credit in the first three months of 2019...