How brands kept share of consumers' mind, pockets in the pandemic
When the federal government of Nigeria declared a lockdown in March 2020 at the onset of the pandemic, retailers like...
When the federal government of Nigeria declared a lockdown in March 2020 at the onset of the pandemic, retailers like...
In a move to empower millions of its product consumers economically, Dangote Cement plc Thursday launched a jumbo consumer promo tagged “Dangote Cement Bag of Goodies,” designed to produce 21 million winners across Nigeria....
For years, brand managers have groused that while consumers say they intend to buy sustainable products, in a store they don’t actually purchase them. ...
Players in the consumer goods space opted to trade more cash for credit in the first three months of 2019...