How Brand Purpose and Corporate Social Responsibility Fit (1)
The way that customers interact with brands today is changing. For companies to engage and connect with today’s ever-more empowered...
The way that customers interact with brands today is changing. For companies to engage and connect with today’s ever-more empowered...
In an industry that is fast changing in trends setting, Dentsu Creative Nigeria has capsulized its operations to strengthen its...
Idorenyen Enang, Chief Executive Officer of Corporate Shepherds Limited has been scheduled to discuss ’Building Trusted Brands in Trust Deficit...
African Brands Congress, an annual fiesta of best brains behind most successful brands in Africa, designed to stimulate and motivate...
Brands and Trade Limited, a unique distribution and logistics company in Lagos, has announced plans to disrupt Nigeria’s distribution landscape...
The Luxury Network Nigeria, a private membership club for luxury business owners and enthusiasts in Nigeria, hosted their first members’...
After 30 days of voting on the consumers’ value awards portal, GTCO leads the banking sector award category with 40%...
Endorsements are a large part of marketing. We see famous faces on different ads and packaging. But marketers and endorsers...
Brand consistency is presenting your brand with a uniform look, voice, values, and culture. In other words, it is presenting...
Why brands fail is a question asked by top management, as well as the overall organization when a brand fails....