brands

Brands and Trade Limited, a unique distribution and logistics company in Lagos, has announced plans to disrupt Nigeria’s distribution landscape with its recently acquired purpose-fit…

The Luxury Network Nigeria, a private membership club for luxury business owners and enthusiasts in Nigeria, hosted their first members’ networking forum for the year on the theme, “The…

After 30 days of voting on the consumers' value awards portal, GTCO leads the banking sector award category with 40% while MTN and Milo lead the Tech category and Beverage category with 63%…

Endorsements are a large part of marketing. We see famous faces on different ads and packaging. But marketers and endorsers often fail to truly understand the concept of endorsement. Most do…

Brand consistency is presenting your brand with a uniform look, voice, values, and culture. In other words, it is presenting the brand in a visually consistent way while staying true to your…