Eight benefits of building strong and admired brands
The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods...
- Saturday, May 18, 2024
BusinessDay
The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods...
Building businesses is not always about figures. Yes, the ultimate goal is to build a profitable venture that is widely...
The need for brand strength has become a critical success factor for sustainability, whether indigenous or a conglomerate, as it...
Sustainability experts across Africa will converge on Lagos next week to discuss how sustainability and corporate social responsibility will enhance...
The rate at which potential customers read emails sent to them by companies and brand owners declined in 2022, according...
It’s difficult for a business to stand out in a competitive market. But it’s not impossible. Underdog brands lack the...
Brand pillars are the foundation on which your brand is built. They are a combination of personality and values that...
The ecosystem of consumer interaction with brands has evolved significantly in recent years. Mainstream social influence culture, the explosion of...
Unilever has been operating in Nigeria for a century, manufacturing some of the country’s leading consumer goods brands. In this...
Regular check-ups are a good health practice for ourselves, but just as important for brands. Here are a few equivalents...
