brands

It is quite clichéd to say just like buyer attention, marketplace calm is fleeting. The market is always in an ‘incomprehensible’ transition. Today’s predominating products may not get the…

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two…

It is not out of place to say that one of the most influential tools in the world today is social media. Its strategic importance cuts across every facet of human engagement including,…

I am sure that many people know of a couple of brands that were great but have now gone into extinction. Anyway, brands disappear due to different reasons. However, a once great brand can…

I am often asked by small business owners about brand extensions and how they can extend their brands to build their businesses. One of the first things I tell them is that they need to…

Today, consumers are spoilt for choice and sometimes it can be hard to distinguish one brand from another. In spite of global economic meltdown, brands are still fighting for the mind share,…

Present global economic realities have resulted in the emergence of new businesses, including startups. Whilst this may not be an entirely new development in the West, the idea is gradually…

Most times, when we hear the term, Corporate Social Responsibility (CSR), especially in this clime, pictures of employees cleaning the streets near their base of operation, or the donation…

It is important and necessary for businesses to consistently acquire new customers to thrive. It is even more important to remember that cultivating loyalty among existing customers is key…

It has been said, and remains so that a brand is more than a logo. To connect with their customers on a deeper level, companies use branding to convey a unique personality, essence, or…