AI, Branding and Brand Management
By Feyisitan Ijimakinwa Have you ever wondered if machines could understand your favourite brand the way you do? Imagine an...
- Saturday, May 04, 2024
BusinessDay
By Feyisitan Ijimakinwa Have you ever wondered if machines could understand your favourite brand the way you do? Imagine an...
By Tomisi Fatoba Moremi Elekwachi, chief executive officer of Euphorique PR has inspired undergraduate publicists and marketers in public relations...
By Kayode Omosehin As businesses strive to distinguish themselves in the marketplace, they face increasing risk of deceptive trade practices...
By Feyisitan Ijimakinwa Rescuing a dead brand and nurturing it back to life is a special kind of business art...
The Nigerian air-waves and teeming radio listeners are set for exciting times as 11 plc, sole distributor of Mobil fuel...
Grand Oak Limited’s St. Lauren non-alcoholic wine and members of the Nigerian Event Host and Beverages Association (NEHBA) have entered...
The best way to understand branding is to think of it as simply another word for your organisation’s reputation. Recently,...
Brand loyalty is the ever-elusive goal most companies build entire business programmes around. The path for a band of loyal...
I experienced a surprising event yesterday when a particular consumer product that I buy monthly had a sharp price increase....
As a Nigerian entrepreneur, you may have heard of the debate about whether you should focus solely on building your...
