brand

Branding is multi-dimensional and can be applied to different areas of human engagement. We have heard of personal branding, destination branding, employee branding, sectoral branding and…

In 2011, NB Plc acquired Life Breweries with the objective to broaden NB’s geographic spread and strengthen its brand portfolio. It immediately reformulated the beer and positioned it as a…

It is not out of place to say that the advancement of information technology has impacted businesses and brands in more ways than ever. One of the fallouts of this is heightened…

Changing public opinion might seem like a difficult task, especially for a business that cannot afford to hire a big Public Relations firm and throw big money into television advertising.…

Boomerang Communication LTD, a 360-degree integrated marketing communication firm in Nigeria has unveiled a new identity while transforming into Havas Nigeria. In the last three years,…

The exclusive limited-edition Balmain x Chivas XV bottles have been unveiled at the ‘Armour for the Night,’ event in Lagos. The event which took place recently at Oriental Hotel, Lagos,…

You may not know what a Brand Triangle is, but I guarantee you already have one. The Brand Triangle – a model created and made popular by leading brand expert, Brenda Bence – is an approach…

It is a known fact that one of the variables which hit the bottom-line of businesses hard is the rate of customer defection. When we talk of customer defection rate, this speaks to the rate…

Many people who are involved in marketing or sales would have heard of, or come across the Marketing Mix modelling (MMM). It was designed in the 1960s to encompass the most significant…

In marketing communication, different words and concepts are mentioned and used widely. For someone new to the business or process, these words and concepts can be confusing. One of such…