brand

We humans are very proud of our ability to think rationally. This cognitive power not only lets us understand and use facts, but also helps us build elaborate creations and fantasies. We…

What is a brand or better still what is branding? Nike, Adidas, and Skechers are best known to be the most popular athletic footwear brands. In the same vein, designers like Pnina Tornai…

Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging out of the strategy meeting and in front of your customers? That’s…

DottsMediaHouse has won silver and bronze at the fifth edition of Pitchers Awards 2022-themed “The festival of Creativity.” These wins came as a result of its work with global brands -…

Last week, this column talked about out-of-home advertising which is another name for outdoor advertising. We stressed the effectiveness and strength of outdoor advertising and how, compared…