Integrated Marketing as Key to Brand Excellence
Today, many companies find themselves in an incredibly complex environment. Traditional marketing models have broken down, fragmentation is rampant, and the fight for relevance depends on…
Browsing Tag
brand
11 powerful types of branding to elevate your business
How do you know which type of branding is right for your business? In the same way there are different types of logos to use for a business, there are various branding strategies a business…
Role of public relations in brand building
Public Relations is commonly used and cited by different people. Maybe, it is because they actually have a fair idea of what it means and covers, even if they do not fully understand what it…
Marq Sikyor Africa moves to tackle brand counterfeiting
Worried about the danger and effects of counterfeited products in society and its economic implication, Marq Sikyor Africa, a brand protection and anti-counterfeiting company, said it is set…
5 ways to build brand loyalty without talking about your brand
How do you get attention for your brand? How do you become a trusted resource to your audience? How do you build brand loyalty? Believe me, you don’t do it by talking about yourself.…